Just so we’re all clear about this Open Skies business, you know - the agreement that goes into effect this coming Sunday, U.S. travelers may soon have more choices for traveling to and from Europe, but they shouldn’t count on those choices being any cheaper over the long run. Two stories to read, compare, ponder:

Getting to Europe Is About to Get Easier

Open Skies Won’t Mean Lower Fares

And all this leads us to an important question: how much will travelers value choice when prices are roughly the same?

My hope is that the increased competition that comes with the Open Skies agreement encourages better conditions for travelers - even those better conditions have nothing to do with cheaper airfares. Like better schedules, shorter travel times or the availability of more in-flight services…