Members of the Hyatt Gold Passport Club may soon find themselves gifted with perks ranging from comped meals to free spa services that they didn’t anticipate. But then again, they may not receive anything at all.
If it sounds kinda random, that’s because it is. In fact, the hotel brand’s latest marketing effort relies on “random acts of generosity,” the New York Times reports.
Drummed up by Hyatt as a new way to instill loyalty, the plan gives hotel managers the freedom to choose when and where they dole out the unexpected little extras to Gold Passport members.
And, while these perks will no doubt be welcomed by those who receive them, others have pointed out that members who know of the new initiative and depart Hyatt hotels without any special extras may very well feel shortchanged.
If you’ve received any free services during a recent Hyatt stay, leave a comment. We’d love to know what perks came your way through the new program.
[Photo: Hyatt Harborside]










